Watch configurator

Design your watch

Pick a style, then choose every part. Your watch is hand-assembled with a Seiko automatic movement.

Illustrative preview. Your watch is built from the real parts you select.

Your design

Genuine Seiko movement
Sapphire crystal
Hand-assembled
Secure checkout

How it works

From your design to your wrist

Design it

Choose the style, case, bezel, bracelet, dial and hands. The preview updates as you go.

We source the parts

We prepare every part you selected, around a genuine Seiko automatic movement.

Hand assembly

Your watch is assembled by hand in our workshop and checked for accuracy.

Shipped to you

We pack it carefully and send it with tracking so you can follow it.

Questions

Configurator FAQs

Is the preview exactly what I will receive?

The preview is an illustration to help you combine colours and parts. Your watch is built from the real parts you choose, so small details and tones may differ slightly.

Can I save or share my design?

Yes. The page link always contains your choices. Use the share button to send it to a friend or keep it for later.

Which movement is inside?

Every configured watch uses a genuine Seiko automatic movement – no battery needed.

Not sure what to choose?